reading – AUSTIN DEWAR

“A Fine Balance,” by Charlotte Ashley – Analysis and Plot Beat Sheet

“A Fine Balance” came out in 2016, but I have it in an anthology and recently did a deep dive analysis of the story structure. Sharing my notes here in case anyone else finds this helpful—I talk about the significance of character names, meta themes, an interestingly passive twist on a heroic figure, and outline what makes these action scenes so tight and explosive.

You can read or listen to the short story via PodCastle!

Synopsis

Set in a fantasy version of the Ottoman Empire, the story is told by Emin Akdari, apprentice to a Kavalye, a duelist whose engagements with her rival from the opposing ethnic group not only provide entertainment, but play a critical political-economic role in maintaining equilibrium within a divided city. Because of this unique tradition, the city doesn’t know war, and has literally not invented the concepts of “soldiers” or armies yet. However, the balance has been upset, and the city is on the verge of a crisis because the two top duelists are so godmode and their prize money so high, that either one winning stands to destroy the whole system.

The main character seems to tag along simply supporting her mistress’ mission, while being somewhat of a lackluster apprentice duelist themself. But at the climactic moment, we see that it’s just that loyalty, that diligent service, which saves the day.

Concept / Passive heroism

What’s special about this story is an intriguing story structure which refuses to “stand on only two pillars,” as the main character says. Instead of having a hero and an antagonist, there’s a compound cast of heroes: the POV main character, their mentor, their mentor’s rival, and being generous and taking the story’s moral to heart, all the characters that assist them along the way—doctors and messengers and witnesses.

On the surface, the “true” hero, the POV main character, directly undermines standard protagonist conventions: they take a backseat to their mentor, who seems like the real hero of the action, to the point of straight up curling into the fetal position to hide at the climax of the story. They have their own lengthy combat scene, but it’s almost completely irrelevant to the plot (it does a little characterization mainly)—a good example of, if something is interesting enough, it doesn’t need to strictly follow the “rules” of plotting. The main character doesn’t even get a gender. One might assume they’re a woman, as all the duelists in the world seem to be, though it’s ambiguous since their name, at least in the real language it’s pulled from, means “young man.”

However, Emin serves the role of hero in two humble, yet critical, ways. First, by their singular virtue of being a reliable servant of their mistress, encapsulated in a ritual: every day, they clean and prep their mistress’ gun, even though she never uses it. This obedient and diligent practice ends up saving the day when the time suddenly comes to use the gun. But the second and lasting way the POV main character is the hero, as is suggested at the end of the story, is by simply being Witness to the events recounted, as many others were. This witnessing and then testifying to others teaches the city, persisting through future generations long after the heroes of the story are gone, the values the heroes stood for, thus inspiring perpetual peace.

Structure analysis

On a structural level (see full breakdown below), the story does this cool thing by having the decisive action of the climax, the decisive “heroic action” of the protagonist, occur in the opening lines of the story. Only, you don’t know its significance until the end, and spend the rest of the story thinking how our “hero” isn’t heroic at all, in comparison to the superhero-esque duelists. It’s Chekhov’s gun—gun included—but with a unique spin.

There’s a lot to learn from this story about writing action scenes, as well. I’m holding onto this one for future reference writing combat beats. I break them down in the outline below, so check that out there.

I’ve been studying basic stuff like the 3 (or 4) act structure, but that’s geared towards novels and screenplays, so it’s interesting to see where short story structures diverge from or condense these points. In this case, I identify 6 acts – Setup, Part One, Interlude, Part Two, Part Three, and Resolution/Summing-Up. These parts roughly follow the given breaks in the story, with one exception. But you might also divide the story into these broad beats: Hook, Setup, First Battle, Interlude, Second Battle, Interlude, Crescendo, Third (Climactic) Battle, Climactic Moment, Resolution.

In the 3-4 act novel structure, you have an initial plot point where everything changes, from which the hero goes through three stages: reactive (act one), active (act two), heroic (act three-four). Here, the hero remains reactive throughout the course of the story, but for this story, it’s their very passivity and obedience to a higher power that makes them heroic.

You can still identify all the beats of a 3-4 act structure here, but condensed and pulling double duty. The middle point, where a twist is introduced, and the dark night moment, where a mentor or someone close to the hero is lost, happen concurrently. And the third plot point, where the real antagonist and final piece of missing information is fully revealed, and the climax where it’s all systems go, are back to back in the same scene.

As I analyze more stories, I am curious to learn how common this structure is for an action story. Perhaps it’s standard, just seems new to me because I haven’t looked closely at too many!

Worldbuilding / Themes

Set in an alternate version of Early Modern Albania, there’s a lot that appears like fantasy to an uneducated reader (me) that on further research, is actually references to real things. What I took for a fantasy spin on the word “cavalier”—”kavalye”—is literally the Turkish word for “cavalier,” and a “shashka” is an actual, historically relevant type of sword. “Dushiq,” the name of one of two peoples in the story, is a real place in Albania, where uprisings against the Ottoman Empire took place, a variation of which seems to be happening in this story. I’m not sure what “Onsen,” the name for the other peoples, is supposed to reference—the Ottomans, presumably, but was it an actual name for a Turkish place or group of people, as “Dushiq” is?

One of the most interesting terms is “sahidi,” the name for the dueling tradition/relationship. “Sahidi” doesn’t translate to “duel” as you might expect. Instead, it translates to “witness” or “testimony.” Because of the way the duels are used to settle disagreements and redistribute wealth between two opposing ethnic groups, and a form of Islam spirituality informs the characters’ decision, I think we are meant to understand, without it being outright explained, that the duels have a religious basis. They are a “testimony” to the will of God—whoever wins, God must favor that people to receive wealth.

But also, in the context of the story, our main character is the true sahidi, the witness to the events that unfold. And it’s these testimonies, stories and allegories like this one as the narrator concludes, that reinforce peace as they persist in the minds of the greater people. So that in the end, it’s not the hero of the story who defeats evil—they do, but briefly, for one instance in history. The real heroes who bring peace to their country are the witnesses, the storytellers, who collectively cultivate peace through how they pass on these stories, which heroes they affirm, and cultural values they want to preserve.

Also, at the inciting incident of the story, the Rival and apparent antagonist is spotted at the courthouse, “talking to lawyers,” and disappears down “Justice Way,” so there’s some symbolism there, and also the conflict between the traditional/religious form of conflict resolution versus the modern/military war method seeking to break or rewrite the law.

Significant Names

The characters’ names draw on Turkish, Albanian, Arabic words, and seem to reference each character’s essence. Making some guesses, since there’s a fantasy/invented slant to the names that leaves ambiguity rather than one for one translation, they are:

Emin Akdari = “Trustworthy/reliable young man” – this is this character’s whole thing, their shining single virtue on which the climactic moment rests, that they are a completely trustworthy and reliable servant to their heroic Mistress, and that the fate of the world depends on such sharing of responsibility, not simply individual heroes.

Shoanna Yildirim = “beautiful/fantastic lightning” – a fitting warrior’s name, and also evocative of how her final act will be to strike a fire into the top palace tower of her enemy, like a bolt of lightning.

Kara Ramadami = “Earth Scorched/Set alight” – also a fitting warrior’s name, and also evocative of her role in the story, in several ways. First, “lightning” and “earth set on fire” go hand in hand in the natural world, so her and her rival’s names pair together. Second, “Ramadam” recalls “Ramadan,” the Muslim period of fasting, making sacrifice to draw closer to God, like this character makes the ultimate sacrifice for the sake of peace.

Dashuri Dushku = “Tree of Love” – less clear what’s up with this name. “Dashuri” means “love,” and “Dushku” is just a last name, which does mean a type of oak tree. I feel like the main foreshadowing or symbolic point her name makes, is that one’s rival in the world of the story is not one’s enemy as it first appears, but actually one’s other half, the love of one’s life in a way, the person who makes you who you are, even if the mechanism of that is violent duels.

Plot Beat Sheet / Story Structure Breakdown

Title
+ References theme, “ a fine balance,” which will be stated in closing line of story.

Introduction
+ Hook – Opening line foreshadows climactic moment
+ Action taken in opening paragraph is actually the critical choice made to determine the course of the story, but this won’t be revealed until the very end climax sequence – Chekhov’s gun
+ Introduces the main (POV) character, who fails at basically everything except her Virtue, being a trustworthy servant of her mistress
+ Introduces main Feature character (Mentor) name-drops her Foil/Rival, and the Concept.

Part One
First half
+ First line foreshadows the theme with key words, “a pair” – theme of pairs
+ Exposition
+ Inciting incident – spotting rival on the move: hunting her will unfold rest of plot
+ Builds up characters and setting
+ Low stakes action and dialogue

Second half
+ Introduces MC’s foil/rival
+ Provides some further light exposition
+ Highlights characters

Action sequence #1 – status quo battle, still in Act One equivalent – initial failure:

1. Prepares for battle
2. Makes challenge, challenge accepted
3. Enemy attacks first
4. Result = MC injured
5. Counter attack = fails
6. Recovery = too slow, losing chance to riposte
6.5 flash of reminder of stakes, heightening stakes
7. Enemy attacks a second time
8. MC retreats
9. MC has an idea, change of plan/tactics
9.5 exposition to setup action
10. MC puts wild idea into action as enemy attacks again
11. Initial success in escaping the attack
12. Ultimate failure in enacting wild plan to attack back though = END
13. Enemy gloats and takes prize
14. Dust settles. Mentor helps to recover, assess damage, debrief and lick wounds

+ Concluding paragraph with exposition of the overall Stakes

Interlude
+ Backstory exposition more fully explaining the situation/predicament and the stakes
+ Hero recovering from injury and Mentor plotting main battle

Part Two
+ Almost full page of exposition and description setting the stage, and showing (not telling) the theme: a pair, two sides, unbalanced, and the problems caused by their being unbalanced. One paragraph shows the hero’s side, and one shows the “enemy” side.
+ Foreboding foreshadowing, you know it’s not going to end well.

Action sequence #2 – the ambush – Plot Point 1 + Brush with death combined

1. Following a false lead, MC leads Mentor into danger, pursuing who they think is Rival
2. Ambushed in darkness, Mentor injured by surprise attack
3. Prepare for battle
4. Mentor counter-attacks = success, but already wounded, & two more attackers appear
5. Attackers reel confused, MC attacks = success
6. Assessment – 4 attackers left, but both MC and Mentor injured, & more attackers coming. Forms new idea
7. MC attacks = success (but false success, another trap not sprung yet)
8. MC continues attack = Success! (But…)
9. Mentor grievously wounded – reveal MC was lured away so she’d be exposed – END
10. Assessment of damage, retreat/escape

+ Recovery scene, nursing wounds
+ Fast forward to next day
+ Reminder/foreshadowing subtly of the action MC took in opening paragraph, which will set up for final victory

Part Three
+ Lull beat, waiting for coming storm
+ Messenger arrives whose dialogue gives exposition, setting up for arrival of climax, introducing new details regarding antagonistic force, questions to be answers
+ Preparing for final battle sequence – safety off – pulling out all the stops – Chekhov’s gun loaded
+ Full reveal of the antagonistic force AND of Rival (not yet distinguished)
+ Showdown dialogue between Mentor and Rival, reveals character and some key exposition that’s been missing until now
+ Theme on display: the pair echo each other’s words, affirm how each has been forged by the other, two opposing sides depend on each other, and balance and trade offs between them, for peace.
+ Dialogue ends with twist: seemed to be setting up for battle, but instead, a quick and immediate victory, as Rival immediately surrenders – not part of the antagonistic force after all, even though it’s her own government, but equally its victim
+ The two rivals team up to face down the real antagonistic force, which responds with confusion, warnings

Action Sequence #3 – Climax

1. Mentor draws Chekhov’s gun and fires before countdown can even begin = kills one
2. Mentor fires again = kills two in a badass way
3. Enemy counterattack = too late. Mentor/Rival launch clever plan.
4. Rival attacks = success
5. Mentor attacks = success
6. Longer paragraph, enemy routed, deal sealed with final volley of attacks from Mentor/Rival
7. Enemy fires while fleeing = fails. Notably, MC hides and curls into fetal position, taking as far from a heroic action as you’d expect. Will juxtapose with climactic moment.
8. Rival urges MC back into action
9. Dust is settling, the battle is over, but one final heroic action remains to win the war. Like in LOTR, at the end of the whole entire war, it still comes down to the climactic moment of throwing the ring in the volcano, the moment of truth that proves the hero.
10. CLIMACTIC MOMENT – brings into play everything foreshadowed in the introduction of the story, and subtle reminded throughout. While on the surface, MC herself does nothing, while Mentor fires the heroic shot that ends the war, MC is the hero because of her trustworthiness as a servant – she has diligently maintained that gun since day one, is able to inform her Mistress of exactly how many bullets are left since the attack began (a single bullet) so she can decide how best to use it, and although the Mistress certainly wins the day with her individual skill, she could not have gotten to this moment without all the behind the scenes preparation MC has done consistently to equip her for this moment, again, the Theme of pairs of people who depend on each other for their success, no one person can succeed alone. —- I think having the virtue of the hero be this little virtue of being a reliable servant is so refreshing and cool to read, you don’t see that virtue too often as traditional servant/master values and little virtues in general aren’t typical main course in action stories at the moment.

Resolution / Summing Up
+ A brief handful of short paragraphs ties up the loose ends. What happened with the Mentor and Rival after that, what happened to the antagonistic force, that peace was restored and tradition preserved, balance restored.
+ Last line restates theme in new light, “no peace could stand on only two pillars, no matter how strong. The fine balance between Onsen and Dushiq, we all shared between us.” Shows that in common understanding, people see the balance of binaries, Us vs Them, Good versus Evil. And they are mostly right, that these yin and yang pairs are important. But it’s an oversimplification, for the interrelated pairing of all people. And as we saw, the least powerful, overlooked person in the story, was actually crucial to the success of who everyone else, including even herself, perceives as the “Hero” who restores balance.

Taking storytelling seriously – 6 month progress report

Reflection

In January, I committed to seriously pursuing writing fiction as a long-term vocation. I’ve written since I was young, and had periodic years where I put serious effort into improving my writing and publishing, but have always set storytelling aside. I’ve struggled with the usual sense of inadequacy, the internalized idea it’s not a “worthwhile” pursuit or that there’s “more important” things I should focus on, and genuinely needing to overcome some challenges in my life first. But I’ve always loved writing, felt compelled to write, and it’s the one thing I know I can stick with for the rest of my life and give my all, so that’s what I’m going to do.

Looking around, I see people develop at different rates, and compared to many of my peers, I have been a slow grower. But, we all start from different places, and life has thrown me a couple extraordinary curve-balls. It took me about 30 years to sort out my priorities, and I used to worry about falling behind, about “proving myself.” But nearing my thirties, something shifted in my brain to perceive, more patiently, a different time scale. Now, I think in terms of being in it for the long haul. My goal is to have written ten novels by 2035, and maybe published one of them. It feels good to be patient with myself and give myself the time I need to actually learn this craft. I’ll be a sloth or a snail, just enjoying the doing—“I wake to sleep and take my waking slow.”

It was a challenging start to this commitment this year, because I also started working two jobs, sometimes 60 hours a week. But I have been extremely disciplined about how I use my remaining time. On work days, I tend to either study a story or writing textbook, or work on a shorter piece or exercise. Fortunately, looking back on creative writing and education courses I took in undergrad, and my own teaching experience, I’ve been able to design what I think is a pretty good syllabus for the year, which I continue to adapt and develop as I learn more. On off-days or days I only work a single job, I write 4-12 hours. Although entering this next half ofthe year, I’m cutting back because I do have a tendency to go too hard and see diminishing gains. Now I’m trying to keep it around 2-4 hours of writing a day, plus study hours. Rest and doing other stuff is important, not just for recovery and strength, but because the subconscious plays such a role in writing and needs unstructured time and space to foment, as well as new experiences to draw from.

I figure that, if I continue to work consistently and keep study widely and deeply, there’s no way I can’t be at least decent at storytelling after ten years. I have reached mastery of only a few things before, not even mastery but just being roundly competent, like getting to the point in tennis as a kid where I could compete for and actually win first place. It felt amazing. Not the winning, but the sheer possession of the craft, the deep thrill of being really very good at something. The special joy you can get out of life when you know something backwards and forwards to the point you can actually begin to innovate in the field. That’s where I want to get with writing stories. The failure for me now is if I don’t follow through, not if I never become a genius or get recognized or rich (ha!) from writing.

Of course, I’d still also love to be recognized, and to make some money from writing. That’s another thing I used to feel embarrassed about admitting, but I’m kind of done trying to impress people, I prefer to just be honest about everything. I write because I have things I want to share with other people. I want to give people a good story, relief from suffering, connection with others, useful ideas, and assistance in noticing certain beautiful things. And my life would be a lot easier and more enjoyable if I could make a living from it too, so that I could truly put all my best hours into production, doing what I love. That’s the dream.

For now, I will do my little writing exercises and write my shabby, deranged little first drafts, and hopefully start to make some writing buddies along the way, because this would be even more fun with company.

2024 Stats – 6 Month Progress Report

+ I got a poem accepted for upcoming publication in my favorite magazine, Strange Horizons (!). While I’m learning to write stories now, I’m still trying to work on poetry while I can.

+ Outlined and completed 8 chapters of a romance novel based on study of a particular niche and market. However, I decided the goal of completing a novel was one I needed to fail for now. The more practice the better at this novice stage. I can complete a lot more short stories in a year and probably learn more from that than from completing a single novel, so I pivoted to short stories starting in February.

+ I finished 8 short stories out of 14 projects. It took me a couple months to learn I needed to focus on finishing everything I start. Since then, I’ve finished everything, even though these endings are predictably abysmal, because… I haven’t been practicing endings, since I haven’t been finishing things.

+ I published 5 blog posts, including 2 book reviews (and this post :P). I also wrote a number of essays/analyses/blog posts for private reflection and learning/practice, but was selective about what I published here.

+ I developed a syllabus and disciplined practice for learning to write stories as well as a 5 year plan for moving forward with writing. This may actually be the best achievement of all, because it’s allowed me to make incremental, actual progress that I can track and know I’m not floundering.

+ I read 40 books, far more books in 6 months than I probably read in the past 3 years (below).

The biggest lessons I ‘ve learned so far about learning to write stories

1. FINISH what I start. No matter how terrible and ridiculous it makes the story, give the story a conclusion. Also applies to study–work through one textbook or story analysis at a time. Embrace that you are a beginner, that this story isn’t going to be good, that everything is practice for a much longer-term goal.

2. Set goals and steps to meet those goals, and reflect regularly (at least once a week) on progress towards the goal.

3. Break down other peoples’ stories and write in imitation of them for practice. I think this is the most effective learning strategy I’ve tried so far. Textbooks can help give you broad overviews of story structure, or different techniques, but the active/constructive learning that occurs when you break down a story yourself, then try to apply it to writing your own story, really sticks and improves your writing the most. Across history, artists learned through direct imitation of the masters. When you read something more than once, break it down and analyze it, and try to write in imitation of it, you really lock in the information and learn in a way you don’t retain just reading stuff passively. Had to learn to read for writing.

4. Similarly, when stumped, study more. Feeling stuck or “writer’s block” is often a case of simply trying to summon stuff up out of thin air, instead of going out and finding the information you need to move forward. When I haven’t known how to proceed, it was usually because I either didn’t actually know enough about the art of writing a story, or I hadn’t fleshed out my characters, concept, etc. enough to project what would happen next (often a combination of both). Here, studying how other authors have handled an issue is again helpful, as well as becoming more knowledgeable about my limits, what I’m actually capable of writing at this level, etc.

5. General technique stuff. Not gonna list it all out here. Just the base matter you have to accumulate as a beginner, a chaotic blend of information and half-baked ideas and dawning awareness of things you don’t yet understand, which the coming years of further practice will refine into something meaningful.

6. A grounded perspective. Working at a book store has been really helpful to give me a humbling, but also encouraging sense of perspective about the business/publishing side of writing, and who readers are. I’ve seen how books come and go on the shelves, with even great writers eventually circulated off to make way for the new big thing, and it’s made me realize that like everything else in life, the world of books is actually in a constant state of change. Just because someone is big right now doesn’t mean it will last forever, and just because someone is small right now doesn’t mean that, after another twenty years or publishing five more books, they don’t become huge. It’s helped me plan the rest of life accordingly, understanding I won’t be able to make a living writing fiction (at least not any time soon), and to stop seeing the options as “failure” or “famous” and instead as “all you can do is work consistently, love the work itself, and hope for good fortune.” Working with a lot of different readers (coworkers and customers), has also given me a better grasp of audiences, trends, marketing, commerciality, and the need to factor these into writing I want to make money from, when I get to that point.

Maybe I’ll check in again at the end of the year and see what’s changed. I feel like it took me this long just to kind of figure out what my process needed to look like, learning strategies and resources, how to organize my time for this, etc. so hopefully the next six months will show a slightly accelerated progress!

Books I’ve read so far this year

NB: Many of these I “read”—listened to, actually—thanks in large part to audiobooks via Libby, since many days I have 2-3 hours of cumulative commute time.

Jeff VanderMeer – Southern Reach Trilogy (while it remains a trilogy), Hummingbird Salamander, and Borne
Tamsyn Muir – The Locked Tomb trilogy (pending book four)
Asimiov – Left Hand of the Electron
A. K. Larkwood – The Unspoken Name
Mary Ann Shaffer & Annie Barrows – The Guernsey Literary and Potato Peel Society
Aimee Lim – Spindle of Fate
Arkady Martyne – A Memory Called Empire
Sarah J. Maas – A Court of Thorns & Roses
Amal El-Mohtar & Max Gladstone – This Is How You Lose the Time War
Ted Chiang – Exhalation
Sayaka Murata – Convenience Store Woman
Rachel Harrison – Cackle
Ann Leckie – the Imperial Radch trilogy
Hiron Ennes – Leech
Meg Cabot – Enchanted to Meet You
Mira Grant – Kingdom of Needle and Bone
Lisa Jewell – None of This is True
Catriona Ward – Sundial
Gillian Flynn – The Grownup
Melissa Marr – Remedial Magic
Lana Harper – In Charm’s Way
Larry Brooks – Story Engineering
Gwen Hayes – Romancing the Beat
Thich Nhat Hahn – The Heart of the Buddha’s Teaching
Agustina Bazterrica – Tender is the Flesh
Jack Woodford – Plotting for Every Kind of Writing
Kate Wilhelm – Storyteller
Carlo Rovelli – Helgoland
H. P. Lovecraft – The Shadow Over Innsmouth
Ryu Murakami – Piercing
Ralph Bauer – An Inca Account of the Conquest of Peru
Jane Goodall – The Book of Hope

Notes from the Bookstore Sales Floor

Well, as is typical with blogs, I lost all momentum as soon as I announced I was starting one. But I have good reasons for it! I started a new job and several volunteer positions, and have been working intensely on writing–just not blog writing. But now that I’m in the rhythm of things, I want to keep blogging periodically about what I’m learning, starting with a series about insights for writers from the POV of a newbie bookseller.

I started working at Big Name Bookstore (BN for short) recently, as a kind of market research project for which I also get paid 😉 Through this position, I’m getting to learn a bit about the business side of writing and about my (hopefully) future readers.

Already, a number of conversations and observations have shaken the way I think about writing and publishing–in an exciting way! I’d like to write a continuing series of posts, focusing particularly on the romance genre and market. For context, I kicked off this year venturing into the romance genre. My heart is with sci fi/fantasy/speculative fiction, but I wanted to step from writing-as-passion towards writing-as-profession, and I thought a good way to make this leap would be to apprentice in the bestselling genre, and a genre I know nothing about.

I might make another blog post about this topic itself, but after two months, I’m now about 10 chapters, 25,000 words into my first romance novel and having a blast. I do think it’s helped improve my writing to work in a genre I’m not as emotionally attached to, because that distance has allowed for a more objective appraisal of what the book is doing and what it needs to be doing to land with readers. I’m able to focus on technique in the detached, demystified way a beginning artist practices shading spheres and cones before trying to paint a portrait of someone they care about.

Learning to write romance while working at a bookstore with a bunch of romance readers and observing the activity and interests of romance reader customers has been a great learning experience, and I hope to share more lessons, anecdotes, and peculiar insights into the sales side of writing. For now, here’s a couple general observations:

Lesson 1: People still buy a lot of books. And people who buy books, buy a lot of books.

Before working here, I didn’t understand how bookstores are still in business, because I considered myself A Reader, yet hadn’t bought a new book in years (I’m a Libby and Half Price Books diehard). I assumed other people were like me, and no matter how much they love books, had a kneejerk reaction against buying anything brand new at full price. Or got everything off Amazon.

But as it turns out, I’m just a miserable skinflint and not representative of the general population. People buy tons of books. Young people, without as many financial expenses to budget for, spend allowances and first paychecks on books. Teenagers buy simple poetry that speaks to complicated feelings. Manga readers buy each new installation in series (serieses?) that span hundreds of installments. Christians buy Bibles and devotionals. Everyone buys self-help. And romance readers… buy every single romance book on the shelf.

What’s more, although I don’t know the actual numbers, I think there’s probably a statistic like 75% of everyday book sales (ie not counting holiday shopping) come from the same 30% of customers. People who buy books tend to be repeat customers. So it seems to me that if you work to know your readers, to inspire and loyally serve them what they love you for, they will follow you to the end of the earth. So I would think, if you want to make money, make readers.

Lesson 2: Not all books are set up to succeed, but to every book there may be a season

Before working here, I assumed that if your book got traditionally published, actually put on a real shelf in a real bookstore, that meant you had made it. You’d been immortalized. Now I understand that a great number of important and wonderful books aren’t available at the bookstore—half the books I grew up on, which were fundamental for my development as a person and a writer, just aren’t here anymore. And many of the books that are here, won’t last, or get much out of it.

This starts with the publisher and proceeds down a train of people and practices that can help or hurt a book, and there’s a lot more to a book making it than just being on the shelf. Let’s compare two books, both alike in dignity, and yet one will go big and one will fade into ignominy:

Book one: This book a publishing house has decided to go all-in on marketing. We receive 10+ hardcover copies with expertly designed, eye-catching, rainbow-hued covers, and maybe sprayed edges. The publisher and BN make a deal to promote the book with special editions, signage, a display table, putting it on the book club/monthly recommendation list, etc. Books with 3 or more copies on the shelf, which will include these extra promoted books, get “faced out,” or turned to display the cover rather than the spine, which greatly increases the chance of their being picked up and purchased.

Book two: For whatever reason, the publisher doesn’t want to stake much on this one. They treat it as a throwaway title, one of a number of books they go ahead and try, but don’t expect to make a lot off of. We only receive a single, paperback copy. It won’t be on any eye-catching tables at the front of the store, on lists of must-reads and book club picks, and it won’t even get faced out. It is, in my personal opinion, just as good as Book One. But books are largely sold on everything but the actual writing inside. Right out the gate, this book has been condemned to sell poorly, and after the one copy sells, or hits a certain date, we won’t order any more.

This was an important lesson for me. On the business side of things, it stresses the significance of everything that isn’t writing to the profession of writing. The marketing, in a lot of these cases, is better than the book, and you can probably make more money through good marketing than good writing.

It’s also humbling, on the writer side of things. When you write alone in your room, you can start to dream up all kinds of self-aggrandizing visions; there’s nothing to check them. But when working at the bookstore, keeping vigil by the little books, the ones who have not sold a single copy in their years of sitting there, ushering them over the threshold of death when their time finally comes, you get reality checked. You think, damn, I’m much more likely to be one of these little guys than N.K. Jemisin or Brandon Sanderson.

But this isn’t discouraging. In fact, I find it comforting! I feel at home with the little guys [gender-neutral], I feel a kinship and camaraderie with them, and I can let go of that anxiety to punch above my weight. It’s taught me that you can be successful at whatever level you reach, especially if you study marketing and write to market.

And I see that the shelves are continually in flux, their ancient contents now eroded, and now shored up with new soil. How while this one little book may not last, for this month at least it sits where Ursula Le Guin used to sit! That this manga about a toilet holds the place once occupied by beautifully illustrated narratives like With the Light and Mushishi. It assures me that if I just keep learning and working, I can have my turn, and there is plenty of space and need for good books, and simply new books, even more than great books and immortal books.

I think acknowledging this doesn’t mean setting the bar low for yourself, but appreciating where you’re at along the journey, seeking opportunities appropriate to your level, and being mindful of the other factors that go into success besides the writing itself.

Thanks for reading! Hope to check in again soon.

Tag Archives: reading